The Creative Process: Demystified

Have you ever wondered how a creative idea comes to life? A great ad doesn’t “just happen,” there are a series of procedures and steps that take place to bring your marketing vision from concept to reality. Watch below to learn more.

If your brand is interested in bringing your message to a wider audience through video, expert copy, audio, digital media or more – reach us at info@motivatedmarketing.com. We’d love to work with you!

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8 New Graphic Design Trends Predicted to Take 2017 by Storm!

Loud colors, bold typography and fun illustrations? 2017 sounds like its going to be a party. We love a good party, so when the top graphic design trends of 2017 were announced, we thought, “Let’s Celebrate!” At Motivated Marketing, we are always looking for ways to keep our designs fresh and current. While last years design trends are still widely used, there are a few new ones making their way into the mix, and we are ready for the change! Below are the eight predicted design trends to be on the lookout for in 2017.

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Watch Out Super Bowl Commercials, There’s a New Sheriff in Town

For decades, the Super Bowl has been the standard for two premier categories on television; drawing in the biggest ratings of the year and having the best commercials. Knowing that the Super Bowl will bring in the most viewership, advertisers go all out on their marketing – creating some of the most unique, creative, and heartwarming ads seen on television. However, Sunday’s Oscars featured some of the most creative and deeply layered messages seen in commercials dealing with social commentary, inspiration, and the creative arts that rivaled what appeared in this years Super Bowl.

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So, which brand are you?

In today’s world, we as consumers are constantly inundated with advertisements. Whether it’s on television, radio, digital, print or one of many other mediums, we can’t escape them. But are those advertisements having an impact? In a recent article by Marketing Week, titled “60% of Contact Created by Brands is ‘Just Clutter’,” they say emphatically, NO! Here’s how they came to that conclusion: they “questioned 375,000 people across 33 countries” and people responded that “60% of content created is poor, irrelevant, or fails to deliver.” So, lets think about this -companies are marketing their brand/product everywhere, but a majority of people think what is being done is irrelevant or poor.

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An M2 Guide: Why You Should Be Using Ringless Voicemail

Ringless Voicemail is the newest Direct Mail tool you didn’t know you needed. You can reach thousands of people in your database without lifting your phone or making a single call. The best part is – people wont be bothered with an actual phone call. They will simply receive a voicemail with your customized message that they can listen to on their own time.

These messages are equipped with trackable call back numbers that bring leads straight to you in no time. The average ROI with these campaigns can range anywhere from a couple cents to a few dollars per lead, whereas other campaigns of this nature can cost you anywhere from $30-$100 per lead!

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World’s Best Person: September 2016

Trent Morgan is our latest World’s Best Person to be honored on our blog. Trent joined us relatively recently and has been an incredible asset to the team. He’s knowledgeable, hard-working, and extremely savvy. It’s a well-deserved honor – and we raise our glasses to Trent as we bother him with obnoxious questions. Get to know him better below!

The name is Morgan, Trent Morgan.

The name is Morgan, Trent Morgan.

Q: If you could go on a 2 week vacation anywhere in the world, starting tomorrow, where would you go and what would you do?

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Millenials v. Direct Mail: Trash or Treasure?

Millennials were born into a world of technology. It has been said that Millennials expect everything to be at their fingertips in real time. Can we really blame them for expecting something that has always been their norm? Marketers should see this as an opportunity, not a burden. While Millennials are bombarded approximately 35 hours a week with digital marketing, (Romano)[i] why not recapture their attention with the simplicity of traditional direct mail?

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Studies show that direct mail is still as relevant to Millennials as it was to the past three generations. In fact, 63% of Millennials who responded to a direct mail piece in the past three months, actually made a purchase. (Romano)

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Delivering Hope One Meal at a Time

Motivated Marketing was honored to work with our friends at Meals on Wheels of Charleston recently, documenting some of the amazing things they do for our community. As a company, and as individuals, giving back to our community is an important part of the way we live and the way we strive to do business so we were thrilled for the opportunity to work with this incredible group of people. We captured some remarkable stories from people impacted by the program and met many of the volunteers and team members who make the program possible.

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