Author Archives: MotivatedMarketing

The Creative Process: Demystified

Have you ever wondered how a creative idea comes to life? A great ad doesn’t “just happen,” there are a series of procedures and steps that take place to bring your marketing vision from concept to reality. Watch below to learn more.

If your brand is interested in bringing your message to a wider audience through video, expert copy, audio, digital media or more – reach us at info@motivatedmarketing.com. We’d love to work with you!

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8 New Graphic Design Trends Predicted to Take 2017 by Storm!

Loud colors, bold typography and fun illustrations? 2017 sounds like its going to be a party. We love a good party, so when the top graphic design trends of 2017 were announced, we thought, “Let’s Celebrate!” At Motivated Marketing, we are always looking for ways to keep our designs fresh and current. While last years design trends are still widely used, there are a few new ones making their way into the mix, and we are ready for the change! Below are the eight predicted design trends to be on the lookout for in 2017.

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Watch Out Super Bowl Commercials, There’s a New Sheriff in Town

For decades, the Super Bowl has been the standard for two premier categories on television; drawing in the biggest ratings of the year and having the best commercials. Knowing that the Super Bowl will bring in the most viewership, advertisers go all out on their marketing – creating some of the most unique, creative, and heartwarming ads seen on television. However, Sunday’s Oscars featured some of the most creative and deeply layered messages seen in commercials dealing with social commentary, inspiration, and the creative arts that rivaled what appeared in this years Super Bowl.

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So, which brand are you?

In today’s world, we as consumers are constantly inundated with advertisements. Whether it’s on television, radio, digital, print or one of many other mediums, we can’t escape them. But are those advertisements having an impact? In a recent article by Marketing Week, titled “60% of Contact Created by Brands is ‘Just Clutter’,” they say emphatically, NO! Here’s how they came to that conclusion: they “questioned 375,000 people across 33 countries” and people responded that “60% of content created is poor, irrelevant, or fails to deliver.” So, lets think about this -companies are marketing their brand/product everywhere, but a majority of people think what is being done is irrelevant or poor.

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The Latest Digital Trends Advertisers Need to Know

Dubbed “The Queen of the Net,” Mary Meeker has been in Silicon Valley since 2010. In 2015, Meeker was one of only five women to make the Forbes’ Midas list of top venture capitalists. But what she is best known for are her annual reports on the state of the web. These reports are followed globally for insights into the future of the industry and latest digital trends.

Meeker forms these reports by analyzing how people around the world use the Internet. The list below shows some trends to focus on for digital advertising in 2015.

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