“If content is king, then conversion is queen.” -John Munsell, CEO Bizzuka
In an age where content marketing has become so popular, Munsell’s infamous quote really solidified what a lot of advertisers were already thinking. Good content isn’t enough…it’s the initial impression that will ultimately make or break a connection with an audience.
With so much data at our fingertips, we now know more about what makes a good headline than ever before, i.e. what converts into sales and what doesn’t. We use analytic software, spreadsheets and timelines to measure, track, and compare different options at different times in order to fine-tune our processes.