Author Archives: Creative

Copywriting

How to Write Irresistible Headlines

“If content is king, then conversion is queen.” -John Munsell, CEO Bizzuka

In an age where content marketing has become so popular, Munsell’s infamous quote really solidified what a lot of advertisers were already thinking. Good content isn’t enough…it’s the initial impression that will ultimately make or break a connection with an audience.

With so much data at our fingertips, we now know more about what makes a good headline than ever before, i.e. what converts into sales and what doesn’t. We use analytic software, spreadsheets and timelines to measure, track, and compare different options at different times in order to fine-tune our processes.

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A Marketer’s Guide To: Why Instagram Is Good For Business

Instagram has been expanding its advertising platform to make it available to businesses of all sizes. Now available through an Instagram ads API as well as Facebook ad buying interfaces, Instagram is truly empowering advertisers to do more. If you’re interested in utilizing Instagram in your next digital campaign, check out a few of the tips and suggestions we’ve compiled below.

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Looking to start a digital advertising campaign? We can help! Click here to get started.

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World’s Best Person: July 2015

Its time to honor July’s World’s Best Person.

#boss

#boss

Our pick this month? Stefani Pappert! Stefani joined Motivated Marketing as a Junior Media Buyer in February of this year and has quickly become an invaluable asset to our team. She always has a smile on her face and is quick to jump in wherever she is needed, even if the task is outside of her job description. She juggles station reps and account requests like a boss. Stefani also came up with a winning car campaign recently, Cinco de Buyo, which was a major hit with several clients.

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Politics & Advertising: How Do Election Years Affect Clients?

With another round of Presidential elections looming in 2016, our media department is busier than ever. Planning and strategy are especially key during political years. Political figures flood markets with advertising dollars, and in a supply and demand marketplace, clients that are not prepared tend to suffer extreme consequences. There are many things to think about when heading into 2016.

What do clients need to know?

  • The onset of political and issue dollars flooding local markets will have significant effects on local advertisers.
  • It is not at all uncommon for local advertisers to face an uphill battle when trying to keep their media buys on the air. As advertisers are bumped off of TV, they will allocate their advertising dollars toward other mediums. The only way to win this fight is to proactively develop a media strategy far in advance that is exceptionally sound and resilient.
  • It has been estimated that the 2016 Presidential race will inject $5 billion dollars into advertising markets throughout U.S. More than ever, advertisers will be competing against each other for the inventory that will be lost or bought out by campaign funds. Political advertising dollars will continue on into the busy holiday season, subsequently driving up rates and maintaining significant pressure on station inventories for months to come.

How can the Motivated Marketing Media Team help your business get ready for election years?

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Six Trends Changing the Nature of Design

The world we live in today is radically different than it was ten years ago. People think, talk, connect, and share in ways like never before. In this new environment, more companies rely on design and the designers responsible for those designs to adjust to the new status quo. These are the six trends happening right now that are changing the nature of design.M2 Infographic_Revised-01

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