Car Buying Process Increasingly Digital

Last month (March 2016), Google released a case study about the car buying process and how crucial the digital world is to that journey. During the case study, Google partnered with Luth Research to follow Stacy, a 32 year old mother of two with a baby on the way. Stacy had over 900 digital interactions during her 3 month journey. 71% of those interactions were on a mobile device. Google even revealed that 1 in 2 of her automotive searches happen on mobile. As we know, the car-buying journey is long and more hard-fought than ever. In fact, 6 out of 10 car shoppers have no idea what vehicle they are seeking when they start their search!

source: thinkwithgoogle.com

source: thinkwithgoogle.com

Head on over to the case study for more infographics and details. For auto dealers, having a strong digital presence is more crucial than ever. At Motivated Marketing, we challenge our dealer partners to think;

  • Is my brand present?
  • Is my brand useful?
  • Is my brand accountable for these moments?

For more digital automotive goodness, we also recommend this article.

– Mike, M2 Digital Marketing Manager

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