Category Archives: Creative

The Creative Process: Demystified

Have you ever wondered how a creative idea comes to life? A great ad doesn’t “just happen,” there are a series of procedures and steps that take place to bring your marketing vision from concept to reality. Watch below to learn more.

If your brand is interested in bringing your message to a wider audience through video, expert copy, audio, digital media or more – reach us at info@motivatedmarketing.com. We’d love to work with you!

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The Quadrennial Summer World Sporting Event

With the Olympic games starting next week, the United States Olympic Committee has released some interesting rules regarding the use of Social Media and non-sponsor businesses.

For instance:

  • You (your business) can’t use hashtags that include Olympics trademarks such as #TeamUSA or #Rio2016.
  • Your business can’t share anything from official Olympics social media accounts. Even retweets are prohibited.
  • You must not use words that incorporate the word “Olympic,” such as Mathlympics, Aqualympics, Chicagolympics, Radiolympics, etc.
  • You can’t even wish the athletes luck.
  • Don’t post any Olympic results.
  • And definitely do not host an Olympic or Paralympic-themed contest or team-building event for employees.

Read more about the restrictions here and here. As the AdWeek article mentions, it may be frustrating for non-official sponsor brands, but it doesn’t eliminate companies from taking part in the conversation. They’ll just have to be smart about the way they do it.

Interested in learning more? Need help with your digital or social media strategy? M2 is here to help. Email us any time at info@motivatedmarketing.com.

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Do you even Pokemon?

Pokemon Go. You don’t have to play, but you should be paying attention. Pokemon Go is mobile gaming’s newest obsession and if you are not taking advantage of the opportunity, your business is missing out. We are not going to go over the basics of the game here. There are already multiple articles to help you understand how to play. Instead, we will give you some tips on how to leverage Pokemon Go into a marketing opportunity for your brand/business.

First things first, find out if there is a PokeStop or Gym near your business location. (If you haven’t already checked the app, the swarms of trainers in and around your business may have already clued you in.) If you are one of the lucky businesses “on the map,” there are TONS of ways to capitalize.

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Our Favorite “Dadvertising” Moments

Happy Father’s Day to all the amazing dads out there! Today, we are hearing from TJ, Ben, and Adam (aka “Daddy” to the little people that live in their homes) about their favorite “dadvertising” moments.

TJ Sack – Dad of 2 – Agency Principal

Molly and Katelyn are sugar and spice.

Molly and Katelyn are sugar and spice.

With two daughters, this one hit home to me. I hope I am able to protect and be a part of my daughters’ lives as they continue to grow up. It also makes me sad because I do not want my girls to grow up. Selfishly, I want them to stay my little angels.

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Super Bowl 50: Who Won?

If the game didn’t put you to sleep AND you managed to keep your eyes open during the underwhelming halftime show (sorry Coldplay fans), you may have caught some pretty good ads. We took a vote this morning and compiled our favorites below.

TOP 5

#1: Doritos – Doritos takes our top spot for Super Bowl favorites this year. Between “Ultrasound” and “Doritos Dogs,” the brand managed to turn user-generated content into memorable Big Game gold. Again. Color us impressed.

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Holiday Ad Favorites: The Tear-Jerkers

Who doesn’t love a good cry (or sob) over sweet holiday sentimental advertising? These sweet commercials make us cry happy tears.

Kristin says: British company John Lewis always finds new ways to celebrate giving to others. This year's ad is beautiful to watch and the full campaign incorporates a hashtag, augmented reality, and a tie ti a charitable organization. Also, it totes gets me in the feels."

Kristin says: “British company John Lewis always finds new ways to celebrate giving to others. This year’s ad is beautiful to watch and the full campaign incorporates a hashtag, augmented reality, and a tie to a charitable organization. Also, it totes gets me in the feels.”

Catherine says: "I really like this Wells Fargo commercial. I like how it uses their Stagecoach identity, and the snowmen feeding the horses is really sweet and emotional to me. It's a feel-good holiday commercial."

Catherine says: “I really like this Wells Fargo commercial. I like how it uses their Stagecoach identity, and the snowmen feeding the horses is really sweet and emotional to me. It’s a feel-good holiday commercial.”

Shaun says: "Never judge a book by it's cover. Apple killed this one."

Shaun says: “Never judge a book by it’s cover. Apple killed this one.”

Mike says: "This is my favorite holiday ad this year. It's a UK commercial for Sainsbury's, a major grocer across the pond. I like that it tells a story and it ties in some nods from classic Christmas tales. It's both heartwarming and entertaining. It doesn't view as an advertisement, but more of a traditional holiday tale while still giving the brand a voice (and a reason for the season). Plus, cats."

Mike says: “This is my favorite holiday ad this year. It’s a UK commercial for Sainsbury’s, a major grocer across the pond. I like that it tells a story and it ties in some nods from classic Christmas tales. It’s both heartwarming and entertaining. It doesn’t view as an advertisement, but more of a traditional holiday tale while still giving the brand a voice (and a reason for the season). Plus, cats.”

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Holiday Ad Favorites: The Classics

There are many brands that celebrate the holiday season with ads that are so “on brand,” they are impossible to forget. These are a few of our favorites.

Ben Says: "Probably one of the most brilliant ads out there & definitely one of the longest running. It's simple, seasonal, and doesn't stray from the image and message they built as a brand."

Ben says: “Probably one of the most brilliant ads out there & definitely one of the longest running. It’s simple, seasonal, and doesn’t stray from the image and message they built as a brand.”

Caroline says: "I love the simplicity of this commercial including the music, colors, and movement. You can hear O Tannenbaum softly in the background, then one of the plan trees lights up, and it makes me smile every time."

Caroline says: “I love the simplicity of this commercial including the music, colors, and movement. You can hear O Tannenbaum softly in the background, then one of the plan trees lights up, and it makes me smile every time.”

Jose says: "Publix always nails it with their creative."

Jose says: “Publix always nails it with their creative.”

Melanie says: "Can't forget the Coca-Cola polar bear. It's been a part of the Coke brand for more than 20 years and is an iconic part of the holidays, even becoming it's own collectible."

Melanie says: “Can’t forget the Coca-Cola polar bear. It’s been a part of the Coke brand for more than 20 years and is an iconic part of the holidays, even becoming it’s own collectible.”

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Holiday Ad Favorites: The Funny Ones

The holiday season has us talking about our favorite seasonal ads. While many might make us weepy (trust us, we’ll get to those), these staff favorites make us laugh. Enjoy!

Adam Says: "It's not particularly classy, it may be offensive to some, but every time I saw this commercial, I laughed uncontrollably. For a store like Kmart that gets smaller every year, sometimes you have to step outside the box to get people to notice. I think they accomplished that with this spot."

Adam Says: “It’s not particularly classy, it may be offensive to some, but every time I saw this commercial, I laughed uncontrollably. For a store like Kmart that gets smaller every year, sometimes you have to step outside the box to get people to notice. I think they accomplished that with this spot.”

Melanie Says: "Brings a whole new meaning to 'Netflix and Chill.' The movie trailer style spot appeals to it'score audience of movie bbuffs, and creatively uses the YouTube format with a 'Behind the Scenes' link."

Melanie Says: “Brings a whole new meaning to ‘Netflix and Chill.’ The movie trailer style spot appeals to it’s core audience of movie buffs, and creatively uses the YouTube format with a ‘Behind the Scenes’ link.”

Holly Says: "I always loved the old Target Black Friday/Christmas commercials from 2010 with the crazy lady. They were hilarious and reminded me how crazy Christmas shopping can be. The spots are incredibly creative but still very simple in the messaging."

Holly Says: “I always loved the old Target Black Friday/Christmas commercials from 2010 with the crazy lady. They were hilarious and reminded me how crazy Christmas shopping can be. The spots are incredibly creative but still very simple in the messaging.”

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Copywriting

How to Write Irresistible Headlines

“If content is king, then conversion is queen.” -John Munsell, CEO Bizzuka

In an age where content marketing has become so popular, Munsell’s infamous quote really solidified what a lot of advertisers were already thinking. Good content isn’t enough…it’s the initial impression that will ultimately make or break a connection with an audience.

With so much data at our fingertips, we now know more about what makes a good headline than ever before, i.e. what converts into sales and what doesn’t. We use analytic software, spreadsheets and timelines to measure, track, and compare different options at different times in order to fine-tune our processes.

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A Marketer’s Guide To: Why Instagram Is Good For Business

Instagram has been expanding its advertising platform to make it available to businesses of all sizes. Now available through an Instagram ads API as well as Facebook ad buying interfaces, Instagram is truly empowering advertisers to do more. If you’re interested in utilizing Instagram in your next digital campaign, check out a few of the tips and suggestions we’ve compiled below.

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Looking to start a digital advertising campaign? We can help! Click here to get started.

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