When we’re not tweeting, Instagramming, or PPC-ing, we’re usually submerged in digital/social trends (and a box of wine). We do the research so you don’t have to. Here are some updates from our digital media bubble:
Google Expanded Text Ads ARE HERE. Thats right! The days of painstakingly counting the characters in our clients names are no more. Sort of. Instead of the typical 25-character headline and two sub-lines of 35 characters each, we now have TWO headlines of 30 characters each AND an 80-character description. Screenshot below (and in the article if you’re adventurous). The switch was aimed specifically at mobile users who want more information at their fingertips, but the change benefits desktop and tablet users as well.