Category Archives: Digital

Digital Roundup

When we’re not tweeting, Instagramming, or PPC-ing, we’re usually submerged in digital/social trends (and a box of wine). We do the research so you don’t have to. Here are some updates from our digital media bubble:

Google Expanded Text Ads ARE HERE. Thats right! The days of painstakingly counting the characters in our clients names are no more. Sort of. Instead of the typical 25-character headline and two sub-lines of 35 characters each, we now have TWO headlines of 30 characters each AND an 80-character description. Screenshot below (and in the article if you’re adventurous). The switch was aimed specifically at mobile users who want more information at their fingertips, but the change benefits desktop and tablet users as well.

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The Quadrennial Summer World Sporting Event

With the Olympic games starting next week, the United States Olympic Committee has released some interesting rules regarding the use of Social Media and non-sponsor businesses.

For instance:

  • You (your business) can’t use hashtags that include Olympics trademarks such as #TeamUSA or #Rio2016.
  • Your business can’t share anything from official Olympics social media accounts. Even retweets are prohibited.
  • You must not use words that incorporate the word “Olympic,” such as Mathlympics, Aqualympics, Chicagolympics, Radiolympics, etc.
  • You can’t even wish the athletes luck.
  • Don’t post any Olympic results.
  • And definitely do not host an Olympic or Paralympic-themed contest or team-building event for employees.

Read more about the restrictions here and here. As the AdWeek article mentions, it may be frustrating for non-official sponsor brands, but it doesn’t eliminate companies from taking part in the conversation. They’ll just have to be smart about the way they do it.

Interested in learning more? Need help with your digital or social media strategy? M2 is here to help. Email us any time at info@motivatedmarketing.com.

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Car Buying Process Increasingly Digital

Last month (March 2016), Google released a case study about the car buying process and how crucial the digital world is to that journey. During the case study, Google partnered with Luth Research to follow Stacy, a 32 year old mother of two with a baby on the way. Stacy had over 900 digital interactions during her 3 month journey. 71% of those interactions were on a mobile device. Google even revealed that 1 in 2 of her automotive searches happen on mobile. As we know, the car-buying journey is long and more hard-fought than ever. In fact, 6 out of 10 car shoppers have no idea what vehicle they are seeking when they start their search!

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Google Side Bar Ads Are No More

Rumors have been aswirl for months regarding the possibility of Google removing the paid search ads found on the right side of the SERP (search engine results page). The SERP has remained relatively unchanged for years and this change is one of the biggest from a search engine marketing standpoint in awhile.

Anatomy of a SERP

Anatomy of a SERP

Effective today, February 22, Google has removed the side bar ads for paid search. Google is constantly seeking ways to improve the user experience, and this transition is no exception. Click-through-rates have been historically low for the side bar ads (or any position below 3), and a result, conversion rates tend to be lower for those placements as well.

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World’s Best Person: August 2015

Every month at Motivated Marketing, we collect nominations for the World’s Best Person. The winner gets bragging rights and a really sweet trophy to display on their desk all month long.

#boss

#boss

S-Dawg

This month our uber talented web developer, Shaun Otherson, won by a landslide. We decided to take the opportunity to ask Shaun some pretty hard hitting questions about life. Here’s what we learned:

1. What is the funniest thing you’ve ever heard a child say?
When I was about five my father took me to the opera. The opera singer playing the lead part was a fat guy (like most opera singers). He was laying on the ground in a jail cell singing a sad song and I asked my father what was wrong with him. My dad said, “He is in jail and he is starving.” Right when the music was quiet, I replied “But dad that guy is really fat! How could he be starving?” He said we rushed out of there so fast because he could barely hold in his laughter.

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A Marketer’s Guide To: Why Instagram Is Good For Business

Instagram has been expanding its advertising platform to make it available to businesses of all sizes. Now available through an Instagram ads API as well as Facebook ad buying interfaces, Instagram is truly empowering advertisers to do more. If you’re interested in utilizing Instagram in your next digital campaign, check out a few of the tips and suggestions we’ve compiled below.

Revised_Infographic-01

Looking to start a digital advertising campaign? We can help! Click here to get started.

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What Does “Mobilegeddon” Mean For Your Business?

Google, the leader in online search, is constantly changing their algorithms in order to keep up with the fast pace of the digital landscape. The search engine company regularly releases updates (we all remember Panda which affected 12% of searches) that change the way search results rank, in order to create a better user experience across the web.

Their newest update is no exception: a new tweak to their partially secretive algorithm that favors sites and businesses that have mobile-friendly websites. Digital marketers are affectionately referring to it as Mobilegeddon, as it is expected to affect more websites than either Panda or Penguin. [insert Armageddon theme song]

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