Category Archives: Media

Millenials v. Direct Mail: Trash or Treasure?

Millennials were born into a world of technology. It has been said that Millennials expect everything to be at their fingertips in real time. Can we really blame them for expecting something that has always been their norm? Marketers should see this as an opportunity, not a burden. While Millennials are bombarded approximately 35 hours a week with digital marketing, (Romano)[i] why not recapture their attention with the simplicity of traditional direct mail?

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Studies show that direct mail is still as relevant to Millennials as it was to the past three generations. In fact, 63% of Millennials who responded to a direct mail piece in the past three months, actually made a purchase. (Romano)

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World’s Best Person: September 2015

M2’s World’s Best Person Award for September went to a new member of our team. Nominated every month since she started, Melanie Creech finally took home the prize during this month’s staff meeting.

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Melanie Creech

Melanie handles all of our trafficking here at the agency and does a bang up job. She has a contagious smile and unwavering enthusiasm. Having just joined Motivated in June, she has wasted no time in making herself an invaluable asset to the team.

We set out to learn a little more about our winner and found that like the rest of the team, she also has a deep love of coffee and totally agrees that someone should really be focusing on the fine art of teleportation. (Oops, spoiler alert…)

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What Advertisers Expect from Primetime Programming in the 2015-2016 Season

Its no surprise to TV fanatics like us that the 2015-2016 prime programming schedule will feature a solid lineup of new shows as well as returning favorites. The big trend this year is that many of the new shows being released will continue to ride the wave of action and superhero movies that have flooded theatres over the past several years. Case in point: near the end of the 2015 season well see new comic-based shows like Supergirl replacing older traditional sitcoms that are entering final seasons such as The Big Bang Theory. Heres a rundown of the 2015-2016 fall schedules of TV Broadcast’s Big 4 (CBS, FOX, ABC, NBC) and The CW:

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Politics & Advertising: How Do Election Years Affect Clients?

With another round of Presidential elections looming in 2016, our media department is busier than ever. Planning and strategy are especially key during political years. Political figures flood markets with advertising dollars, and in a supply and demand marketplace, clients that are not prepared tend to suffer extreme consequences. There are many things to think about when heading into 2016.

What do clients need to know?

  • The onset of political and issue dollars flooding local markets will have significant effects on local advertisers.
  • It is not at all uncommon for local advertisers to face an uphill battle when trying to keep their media buys on the air. As advertisers are bumped off of TV, they will allocate their advertising dollars toward other mediums. The only way to win this fight is to proactively develop a media strategy far in advance that is exceptionally sound and resilient.
  • It has been estimated that the 2016 Presidential race will inject $5 billion dollars into advertising markets throughout U.S. More than ever, advertisers will be competing against each other for the inventory that will be lost or bought out by campaign funds. Political advertising dollars will continue on into the busy holiday season, subsequently driving up rates and maintaining significant pressure on station inventories for months to come.

How can the Motivated Marketing Media Team help your business get ready for election years?

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