Millennials were born into a world of technology. It has been said that Millennials expect everything to be at their fingertips in real time. Can we really blame them for expecting something that has always been their norm? Marketers should see this as an opportunity, not a burden. While Millennials are bombarded approximately 35 hours a week with digital marketing, (Romano)[i] why not recapture their attention with the simplicity of traditional direct mail?
Studies show that direct mail is still as relevant to Millennials as it was to the past three generations. In fact, 63% of Millennials who responded to a direct mail piece in the past three months, actually made a purchase. (Romano)